Introducing Amperity’s Customer Data Cloud

Laying the groundwork for personalization at a mass scale, so every interaction feels like 1:1.

In order to understand customers and drive business results, brands need to account for more channels and touchpoints than the loyalty program alone.

Building, maintaining, and managing change in your customer data foundation is far more involved than many might think.

Data quality matters.

Not unless they fix the hardest data problem and power your whole ecosystem.

Businesses know the importance of keeping existing customers — but why do so many struggle with boosting retention?

To treat your customers the way they desire, you have to truly understand them first. 

When brands mis-identify their customers, they fail to value them correctly and do not have a good idea of their behaviors and preferences.

Building a Customer 360 is not as simple as bringing customer data together into one system.

Three key considerations when thinking about using a data warehouse as the basis for 360-degree customer profiles

Replacing your Data Service Provider with a Customer Data Platform can be the right choice for building your brand's single customer view.

There are some critical technical challenges to contend with, and coming up short on can completely derail achieving that elusive Customer 360.