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The New Customer Data Imperative: Turning Foundations into Value Recap

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Building the Infrastructure for Personalization at Scale

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Amperity's Revolutionary Approach to Enterprise-Scale Matching

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Getting the Most Out of Your Customer Data Vendor

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The Customer Identity Resolution Conundrum

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Why Your Customer Data Initiatives Keep Failing

Celebrating International Women's Day Through Our Core Values

Stop Collecting Customer Data—Start Using It

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Looking Ahead to the Next Holiday Season with More Personalized Marketing Content

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Advertising Surpasses 1 Trillion Dollar Mark — Are You Measuring Impact Accurately?

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In Digital Advertising, Focus On Reaching People Over Devices

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How AI Can Make Data Modeling So Much Faster

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For Travel & Hospitality, a Loyalty ID is Not Enough

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Building a Generative AI Workflow to Create More Personalized Marketing Content

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Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers

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What Advertisers Can Do After Oracle’s DMP Is Gone

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Brands Will Need to Adapt in the Era of AI Gatekeepers

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What (really) is Zero Copy?

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The Future of Retail Media Networks is Automated and Transparent

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Another Market Shift Toward the Lakehouse CDP

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Amplify 2024 Recap: AI, Paid Media, and the Lakehouse CDP

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The Lakehouse CDP: Data Quality and Governance Without the Silos

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The Third Era of the CDP is Here

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Why Open Sharing in the Lakehouse is the Future of Customer Data

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3 Headaches of Advertising Through Onboarders (And How to Fix Them)

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Pay Equity, Inclusivity, and Belonging: Amperity's Comprehensive Approach

Practical Steps to Getting Started with Gen AI for Marketing

AmpAI: Four Ways AI Unlocks Value

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Why Your AI for Marketing Won't Work

Warning signs: Third-party cookie deprecation is already hurting your marketing

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Generative AI and Personalization won’t work without a Customer Data Operations strategy

Making Gen AI Work for Marketing Starts with Another Kind of AI

Unified customer data + tech ecosystem = everything works better

The One Thing You Need for All Your Tech Tools (Including AI) to Actually Work

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Three Ways a CDP Boosts Your Loyalty Program

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Not Planning for Black Friday and 2024 Yet? (Yikes.)

Amperity & Snowflake: A Partnership for Enhanced Customer Experiences

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Most CDPs Are Not Actually Platforms for Customer Data

The Mutual Benefits of AI and Customer Data Platforms

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Identity resolution: Know who’s who before you say yoo-hoo

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Navigating the deprecation of third-party cookies: The future is already here

Pioneering Privacy-Conscious Advertising with Unified ID 2.0

Unlocking First-Party Data

You Can't Maximize ROAS in the Dark

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Five reasons you should break up with your third-party data vendor

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Understanding and Improving Average Order Value (AOV)

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Key Use Cases for a Customer Data Platform

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CDP vs. CRM, What's the Difference?

Turning Customer Data Into Value with Strategic Marketing Use Cases

Amplify 2023 Recap: Together We’re Electric

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Understanding Customer Segmentation: A Key to Enhanced Marketing Strategy

Lookalike Audiences: Basics & Benefits

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The Four Big Drags on Marketing Productivity and How to Escape Them

Get Customer Clarity (and Boost Business) with a Unified View

Everything You Wanted to Know About Customer Lifetime Value (CLV) and Lifetime Value (LTV)

Third-Party Collapse and the DMP Downfall

Celebrating women in leadership: Amy Pelly, CFO at Amperity

Amperity Female Leadership Series: Amy Pelly

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The Four Horsemen of Data Deprecation and the New Era of Advertising

How to Choose the Right CDP for Data Confidence and Business Growth

Celebrating women in leadership: Yuqing Fan, Head of Corp Dev & Strategic Finance at Amperity

Amperity Female Leadership Series: Yuqing Fan

Celebrating women in leadership: Seema Kumar, CPO at Amperity

Amperity Female Leadership Series: Seema Kumar

Celebrating women in leadership: Megan McDonagh, CMO at Amperity

Amperity Female Leadership Series: Megan McDonagh 

Use Customer Data to Jumpstart Holiday Retail Success

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Understanding the Role of Customer Data Platforms in Marketing

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What is a Customer Data Platform (CDP)?

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Amperity’s 2022 Product Year in Review

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Four Key Articles to Help Evolve Your Customer Data Strategy

Customer Spotlight: Twinkle and Holly from a global distribution enterprise

Amperity's 2022 Holiday Gift Guide

Developments in Data Management at AWS re:Invent

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Give Holiday Shoppers What They Want with First-Party Data

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How Data Sandboxes Change the Game

Five Things to Know to Upgrade Your Dining Loyalty Program

Tablestakes for Taming Messy Data

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How Data Paves the Way for Customer-Centricity

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New Solutions in the Customer Data Space Are "Batteries Not Included"

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Data Solutions: Repurposed vs. Purpose-built

The Economics of Messy Data; Business Impact

Why Your Business Needs to Activate First-Party Data for Paid Channels

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How Grocers Can Build Stronger Customer Relationships With a Unified View

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Your Most Valuable Customers Are More Important Than Ever. But Who Exactly Are They?

SessionM Partners with Amperity to Extend Data-Driven Brand Loyalty Capabilities

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Get Retention Marketing Right with a Unified Customer View

Don't Let Customer Experience Be a Downer 

Amplifiers Spotlight: Alyssa Scanish, Chico's.

Customer Spotlight: Alyssa Scanish at Chico's

3 Ways Predictive CLV Models Can Enhance Your Marketing

The Spirit of “Play for Each Other”

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Four Ways to Quantify Customer-Centric Success

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Boosting Brand Experience with Customer Data

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Customer Data Challenges: Old Problem, Big Opportunity

Forrester Wave Customer Analytics Technologies Report

Enhancing Traveler Journeys with Customer Data

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Expanding Our Presence in Europe & Asia Pacific

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Decoding Identity Resolution, Part Nine: Conclusions

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Decoding Identity Resolution, Part Eight: The Amperity Perspective

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Decoding Identity Resolution, Part Seven: Demystifying Sales Narratives

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Decoding Identity Resolution, Part Six: Digital ID Resolution

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Decoding Identity Resolution, Part Five: The Green Checkmark Effect

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Introducing Amperity’s Customer Data Cloud

Pioneering Privacy-Conscious Advertising with Unified ID 2.0